Privacy policy
1. INTRODUCTION
This Privacy Policy explains how BRIGHTON 22MISFIT GROUP INC, operating as BRIGHTON MISFIT, collects, uses, discloses, and protects personal information when you visit brightonmisfit.com, contact us, or place an order.
By using this website, you acknowledge the practices described in this Privacy Policy.
2. INFORMATION WE COLLECT
We may collect information that you provide directly, including your name, billing address, shipping address, email address, telephone number, order information, account information, customer service messages, return requests, and product preferences.
When you make a payment, payment information is processed by authorized payment service providers. We generally do not directly receive or store your complete payment card number.
We may automatically collect device and usage information, including your IP address, browser type, device type, operating system, referring pages, pages viewed, session activity, approximate location, and cookie identifiers.
3. SOURCES OF INFORMATION
We collect information directly from you when you place an order, contact customer service, subscribe to communications, submit a return request, or otherwise interact with the website.
We may also receive information from service providers that support our store, including ecommerce platforms, payment processors, fraud-prevention providers, analytics providers, and shipping carriers.
4. HOW WE USE INFORMATION
We may use personal information to process and fulfill orders, authorize payments, provide order tracking, arrange shipping, handle returns and refunds, respond to customer inquiries, maintain website security, prevent fraud, improve products and services, comply with legal obligations, and maintain business records.
When permitted by law, we may also use contact information to send product updates or marketing communications. You may unsubscribe from marketing emails at any time by using the unsubscribe link in the message.
5. COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies, pixels, local storage, and similar technologies.
These technologies may be used to operate the shopping cart and checkout, remember preferences, maintain security, analyze website traffic, measure performance, and support advertising where applicable.
You can control cookies through your browser settings or any privacy controls displayed on the website. Disabling necessary cookies may prevent certain website or checkout features from functioning properly.
6. HOW WE DISCLOSE INFORMATION
We may disclose personal information to service providers that perform services on our behalf, including Shopify, payment processors, shipping carriers, order fulfillment providers, website hosting providers, analytics providers, customer support providers, and fraud-prevention services.
We may disclose information when required by law, legal process, court order, or government request, or when reasonably necessary to protect our customers, business, property, or legal rights.
If our business is involved in a merger, acquisition, financing, restructuring, or sale of assets, information may be transferred as part of that transaction, subject to applicable law.
We do not sell personal information for money.
7. ANALYTICS AND ADVERTISING
We may use analytics services to understand how visitors use our website. If advertising or tracking technologies are used, certain disclosures of identifiers or browsing activity may be considered “sharing,” “targeted advertising,” or a “sale” under some state privacy laws, even when no money is exchanged.
Where required by law, you may use the privacy controls available on our website or contact us to request an opt-out.
8. DATA RETENTION
We retain personal information for as long as reasonably necessary to fulfill orders, provide customer service, process returns, maintain tax and accounting records, resolve disputes, prevent fraud, and comply with legal obligations.
Retention periods may vary depending on the type of information and the reason it was collected.
9. YOUR PRIVACY RIGHTS
Depending on your state of residence and applicable law, you may have the right to request access to personal information, request correction or deletion, obtain a portable copy, or opt out of certain targeted advertising or data-sharing activities.
You may submit a request by emailing info@brightonmisfit.com. We may need to verify your identity before completing a request. You may use an authorized agent where permitted by law.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
10. COMMUNICATION PREFERENCES
You may unsubscribe from promotional emails by selecting the unsubscribe link in the email.
Transactional communications about orders, payments, shipping, returns, refunds, security, or customer service are not promotional and may still be sent when necessary.
11. CHILDREN’S PRIVACY
This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information to us, contact info@brightonmisfit.com so that we can review and delete it when appropriate.
12. DATA SECURITY
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information.
No internet transmission or storage system is completely secure. We cannot guarantee absolute security, but we take reasonable steps to reduce the risk of unauthorized access, loss, misuse, or disclosure.
13. THIRD-PARTY LINKS
Our website may contain links to independent third-party websites. Their privacy practices are governed by their own privacy policies, and we are not responsible for their content or privacy practices.
14. CONTACT INFORMATION
BRIGHTON MISFIT
BRIGHTON 22MISFIT GROUP INC
Website: https://brightonmisfit.com
Email: info@brightonmisfit.com
Phone: --
Address: 4907 Sycamore Ridge Ln, La Grange, KY 40031, United States
Customer Service Hours: Monday–Friday, 9:00 AM–5:00 PM Central Time (UTC-5)
Closed: Saturdays, Sundays, and U.S. federal holidays